Cellcom Israel Ltd. |
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Year Ended December 31 |
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Income Statement Data ($m) |
2011 |
2010 |
2009 |
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| Total Revenues |
1,703 |
1,877 |
1,717 |
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Gross Profit |
811 |
941 |
834 |
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| Gross Margins % |
48% |
50% |
49% |
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| Operating Income |
372 |
546 |
468 |
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| Interest, Net |
-77 |
-65 |
-58 |
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| Pretax Income |
295 |
481 |
410 |
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| Net Income |
216 |
364 |
313 |
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| Diluted Earnings Per Share ($) |
2.17 |
3.66 |
3.15 |
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| Financial statement data translated at the NIS/$ exchange rate at the end of each year. | ||||
| Balance Sheet Data ($m) |
12/31/11 |
12/31/10 |
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Total Cash & ST Investments |
241 |
150 |
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| Current Assets |
872 |
728 |
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| Total Assets |
2,239 |
1,689 |
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| Current Liabilities |
694 |
467 |
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Total Equity |
49 |
96 |
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| Balance sheet data translated at the NIS/$ exchange rate at the end of each year. | ||||
| Key Financial Ratios |
12/31/11 |
12/31/10 |
| Current Ratio |
1.3x |
1.6x |
| L-T Debt/Equity |
2,916% |
1,148% |
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| Business Summary |
2011 |
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Revenues |
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| Services |
73% |
| Cellular telephone equipment sales, net |
27% |
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| Dividend Policy |
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In February 2006, the Company's board of directors adopted a dividend policy to distribute each year at least 75% of the Company's annual net income determined (in accordance with IFRS for periods commencing on or after January 1, 2008), subject to applicable law, the Company's license and the Company's contractual obligations and provided that such distribution would not be detrimental to the Company's cash needs or to any plans approved by the Company's Board of Directors. In March 2007, the Company's Board of Directors resolved to distribute dividends within the boundaries of the February 2006 dividend policy and until resolved otherwise, on a quarterly basis. Dividend payments are not guaranteed and the Company's Board of Directors may decide, in its absolute discretion, at any time and for any reason, not to pay dividends or to pay dividends at a ratio to net income that is less than that paid in the past. |
| Main Shareholders (December 31, 2011) |
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| Discount Investments Corporation Ltd. |
47.04%* |
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*plus voting rights of an additional approximately 3.43% of the company’s share capital. |
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Cellular telephony Cellcom Israel’s principal service is cellular telephony. In addition, the company offers many other services with enhancements and additional features to our basic cellular telephony service. These services and features include caller identification, voice mail, cellular fax, call waiting, call forwarding, conference calling, “Talk 2” (two handsets sharing the same number), Cellcom Copy (enabling backup of information kept on the handset such as contacts, SMS, and media files), additional number service (enabling subscribers to add a second phone number to their handset) and collect call service (a self developed service protected by a US and Israeli patent). |
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Fixed line communications to Business customers Cellcom Israel, through its wholly owned subsidiary, Cellcom Fixed Line Communications L.P., offers transmission services and data communication to business clients and communication providers, as well as landline telephony services to business customers. |
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Advanced data services Cellcom Israel offers subscribers a variety of channels to facilitate their access to data services, including handsets (in supporting models), cellular modems, laptops, tablets and cellular routers. |
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Handsets Cellcom Israel sells a wide variety of handsets designed to meet individual preferences. The company offers a variety of handsets from leading brands such as Apple, LG, Motorola, Nokia, Samsung, Sony-Ericsson and RIM. Handset models sold offer Hebrew language displays in addition to English, Arabic and Russian (in most of the models). Cellcom Israel offers an extended handset warranty as well as repair and replacement services for most handsets, in approximately 80 locations. |
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